consumer experience, mobile applications, social media

Social media slowdown – your smartphone is not God

black car on hi way with fog

I’m making a deliberate effort to reduce the amount of time I spend on social media. Sometimes it feels like it’s working. Other times it doesn’t.

I imagine it’s a bit like trying to give up cigarettes, that sort of ephemeral, temporarily distracting fix. That numb and mindless addiction. Social media seems a necessary evil that’s hard to entirely avoid if it’s linked to your work, and if it’s a deeply embedded behaviour you’ve had for a decade.

Smartphones aren’t for phoning

Today’s broadly covered OFCOM report shows the dominance of the smartphone on our lives has never been greater. The headline for many is that the number of mobile calls we make has fallen for the first time. Our primary use for smartphones is no longer to make telephone calls. Perhaps it hasn’t been for some time. (You might also suggest this is also a symptom of clogged up mobile networks, poor signals and a dwindling faith in telecoms providers).

As explored in a previous post about a digital detoxing, my relationship with my phone is a regular wrestle.

Certainly it can become too much, too controlling, too instictive and ingrained. You have a spare nanosecond so you take out your phone and open an app. And how do you feel afterwards? Invariably worse. This is the case for me at least.

Twitter makes me sad

After a scrolling binge on Twitter, and to a slightly lesser extent Instagram, I usually either feel a bit sad and inadequate: how I am so woefully unsuccessful compared to that other person who I admire or envy, how they are doing much sexier, more interesting, more important work.

three person holding smartphones

Or I would feel more generally glum about the world and all its super dumb people, in that toxic aggressive sense, the mass popularisation of unfathomable stupidity – Donald Trump. And / or glum about its pallid anaemic weakness, its volume of empty bland forgettable messages commanding unfathomably large audiences. (How is this guy such an important ‘influencer’ when he spouts such utter drivel?)

So I have started using it less, which is actually easier than I imagined. I feel more free of noise and don’t miss it at all. Sure, I dip in and out now and then but less instinctively and not when just faintly bored, to fill a moment or two.

Facebook bores me

It’s been several months since I deleted the Facebook app from my phone, which felt liberating, somehow eliminated an obligation. I still look in on the desktop, usually to manage a page or take a look at a group, and still look at my personal feed.But there are no regrets about not having it on my phone. Those urgent needy red flag notifications grew bizarre and infuriatingly irrelevant: Friends I May Know (who I certainly don’t know), a casual acquaintance has posted yet another photograph of their child. That’s great Facebook, thanks, bye.

Facebook is like a boringly repetitive loudmouth in the pub who keeps a terrifying photo shrine of you and all your family in his basement. I have no interest in going to that pub anymore. Its user numbers stock market value indicates I am not alone.
apps blur button close up

Social media increasingly leaves me feeling flat. But it doesn’t have to be that way. You don’t have to depress yourself like that – unless you are a social media manager for British Telecom or something.

Care Less. Leave Your Phone Alone (Sometimes Off).

If it’s not your job though, why would you? Just put your phone down. Or you have a second thought about picking it up in the first place. You control yourself, reach for a book. Maybe give yourself a certain strict period of time (there are lots of apps for this), perhaps read only one fairly neutral platform for news, if possible.

You can reprogram and rewire, at the very least taper and develop an awareness of your usage. Decide not to care how many likes you get because it is all fairly meaningless. Dare to post without a hashtag.

Otherwise, you risk investing a disproportionate amount of meaning amongst the frighteningly lost hours lost staring into that screen. The link between rising mental health issues and excessive use of smartphones and social media is blindingly obvious.

These devices and their applications are engineered to tap into our insecurities and neuroses, to hammer us with notifications and never leave us alone. We are forgetting how to communicate, or never learning how in the first place.

It is not easy but we can choose to resist. We can look back to go forward. I find continued comfort in books, glossy paper, print. The old school hard versions and the Kindle versions. They don’t usually distract you with links and send you scurrying away down another rabbit hole of information. Also ebooks or podcasts. Take a walk and a listen and look at the world around you, instead of that screen.

Remember you can and probably should turn off that thing altogether from time to time. There’s lots of other stuff out there. It is not your God, it’s a phone.

business, general communication, social media, technologies

Vero – a new social media truth?

Vero keeps popping up in my social media feeds at the moment, specifically Instagram. It seems a large volume of users have started using the new social media app and are encouraging others to give it a try.

Seductively slick and stylish in design, it appears that Vero has a key feature of allowing you to arrange your contacts by your genuine figurative proximity to users. That is, whether they are a close friend or family, or a loose acquaintance. Then you can broadcast or narrowcast updates accordingly.

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consumer experience, general communication, social media, technologies

Power Off – how a digital detox restores factory settings

“Let’s not turn our phones on tomorrow” I suggested to my wife at the weekend. She agreed and we spent Sunday without them.

As we travel further into this scary journey they call life, it feels like there’s a developing need for us to understand, control and tame our own brains. We might think we’re in control of it, that we power its processes and rhythms, and we decide how to communicate. But increasingly we’re not and we don’t. This is largely thanks to smartphones and all-pervasive technology.

Mental health is broadly gaining more recognition and understanding. From paranoid schizophrenia to regularly feeling sad about everything, it’s a vast spectrum and a deeply complex area. We all have a mental landscape of some sort, which influences how we communicate with the world personally and professionally. We all have personal moods and struggles. There are all sorts of ways we might address these: different types of therapy, hypnosis, reading self-help books. My view is that a key one concerns our relationship with technology and primarily our smartphone.

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general communication, social media, technologies

What That Follower Number Actually Means

We are defined and shaped by numbers. They are ascribed to us and created by us. Age, date of birth, height, weight, income, bank balance, spouses, children, date of death. Temporary or permanent, these digits are all ingredients of our identity. They affect how we are perceived by other people and how we perceive ourselves.

Today our obsession with numbers has taken on mind-bending dimensions thanks to the digital, data-driven age in which everything is measurable. If you have several digits next to the word Followers in a profile, you can be considered A Big Deal on the internet, a success.

For as long as social media has existed, an assumption has been made that bigger digits are ‘better’. The bigger your audience, the higher your recognition from friends and peers, the more popular you are, the greater your chances of success and being discovered, the better exposed your brand, the wider your network, the more likely you can monetise content through advertisers.

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business, general communication, social media, technologies

We Need To Talk About Your High Volume Twitter Strategy

physVvirt1Isn’t it funny, how we don’t talk (on Twitter) anymore?.

Over in the US it is said that Twitter is struggling. It failed to add any new users for the second quarter in a row. At the end of September, Twitter had a core audience of 307 million active users, adding just 3 million worldwide during the three months since June. It seems mass market appeal is no longer there.

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