business, technologies

Comfortably dumb? The next revolution will be psychological not technological

RoryThis blog seems to have turned into a place where I irregularly write about public lectures at Cardiff University.  Apologies for being deeply unimaginative, but here is another one.

In the next ten years some of the biggest advances in business and government will come from new insights into human psychology and behaviour.

This was the hook for a Cardiff Business School lecture by Rory Sutherland, Vice Chairman of Ogilvy Group UK, an enormous advertising group.

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