We are defined and shaped by numbers. They are ascribed to us and created by us. Age, date of birth, height, weight, income, bank balance, spouses, children, date of death. Temporary or permanent, these digits are all ingredients of our identity. They affect how we are perceived by other people and how we perceive ourselves.
Today our obsession with numbers has taken on mind-bending dimensions thanks to the digital, data-driven age in which everything is measurable. If you have several digits next to the word Followers in a profile, you can be considered A Big Deal on the internet, a success.
For as long as social media has existed, an assumption has been made that bigger digits are ‘better’. The bigger your audience, the higher your recognition from friends and peers, the more popular you are, the greater your chances of success and being discovered, the better exposed your brand, the wider your network, the more likely you can monetise content through advertisers.