business, general communication, social media, technologies

Vero – a new social media truth?

Vero keeps popping up in my social media feeds at the moment, specifically Instagram. It seems a large volume of users have started using the new social media app and are encouraging others to give it a try.

Seductively slick and stylish in design, it appears that Vero has a key feature of allowing you to arrange your contacts by your genuine figurative proximity to users. That is, whether they are a close friend or family, or a loose acquaintance. Then you can broadcast or narrowcast updates accordingly.

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consumer experience, general communication, social media, technologies

Power Off – how a digital detox restores factory settings

“Let’s not turn our phones on tomorrow” I suggested to my wife at the weekend. She agreed and we spent Sunday without them.

As we travel further into this scary journey they call life, it feels like there’s a developing need for us to understand, control and tame our own brains. We might think we’re in control of it, that we power its processes and rhythms, and we decide how to communicate. But increasingly we’re not and we don’t. This is largely thanks to smartphones and all-pervasive technology.

Mental health is broadly gaining more recognition and understanding. From paranoid schizophrenia to regularly feeling sad about everything, it’s a vast spectrum and a deeply complex area. We all have a mental landscape of some sort, which influences how we communicate with the world personally and professionally. We all have personal moods and struggles. There are all sorts of ways we might address these: different types of therapy, hypnosis, reading self-help books. My view is that a key one concerns our relationship with technology and primarily our smartphone.

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general communication, social media, technologies

What That Follower Number Actually Means

We are defined and shaped by numbers. They are ascribed to us and created by us. Age, date of birth, height, weight, income, bank balance, spouses, children, date of death. Temporary or permanent, these digits are all ingredients of our identity. They affect how we are perceived by other people and how we perceive ourselves.

Today our obsession with numbers has taken on mind-bending dimensions thanks to the digital, data-driven age in which everything is measurable. If you have several digits next to the word Followers in a profile, you can be considered A Big Deal on the internet, a success.

For as long as social media has existed, an assumption has been made that bigger digits are ‘better’. The bigger your audience, the higher your recognition from friends and peers, the more popular you are, the greater your chances of success and being discovered, the better exposed your brand, the wider your network, the more likely you can monetise content through advertisers.

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business, consumer experience, technologies

Still Doing Digital – Insights from Cardiff, March 2017

Over two days and two events last week I was given insight into future-thinking, digital integration in the arts and how new technologies will impact our lives.

On the first day I was commissioned to photograph a conference about Digital Innovation in the Arts. As a photographer you are concentrated on getting the best possible images of speakers and the environment, but you can collect nuggets of information here and there.  BBC-led afternoon sessions on VR were genuinely fascinating, and enjoyable to photograph.  While this tech might still be a considerable time away from mass market penetration, on a visceral level it remains really cool.

digital-cardiff-communications

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consumer experience, technologies

Automation For The People

A Composed Communication blog on automation technology and the new Amazon Echo device.

Voice recognition is a key part of automation technologies which many knowledgeable tech-heads believe will drive human progress through the next part of this century. It’s said that automation is the big step to intelligently streamlining how we lead our lives.

automation-technology
The new Amazon Echo device.                                                                                © Composed Images

 

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