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general communication, social media, technologies

What That Follower Number Actually Means

We are defined and shaped by numbers. They are ascribed to us and created by us. Age, date of birth, height, weight, income, bank balance, spouses, children, date of death. Temporary or permanent, these digits are all ingredients of our identity. They affect how we are perceived by other people and how we perceive ourselves.

Today our obsession with numbers has taken on mind-bending dimensions thanks to the digital, data-driven age in which everything is measurable. If you have several digits next to the word Followers in a profile, you can be considered A Big Deal on the internet, a success.

For as long as social media has existed, an assumption has been made that bigger digits are ‘better’. The bigger your audience, the higher your recognition from friends and peers, the more popular you are, the greater your chances of success and being discovered, the better exposed your brand, the wider your network, the more likely you can monetise content through advertisers.

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business, consumer experience, technologies

Still Doing Digital – Insights from Cardiff, March 2017

Over two days and two events last week I was given insight into future-thinking, digital integration in the arts and how new technologies will impact our lives.

On the first day I was commissioned to photograph a conference about Digital Innovation in the Arts. As a photographer you are concentrated on getting the best possible images of speakers and the environment, but you can collect nuggets of information here and there.  BBC-led afternoon sessions on VR were genuinely fascinating, and enjoyable to photograph.  While this tech might still be a considerable time away from mass market penetration, on a visceral level it remains really cool.

digital-cardiff-communications

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general communication

John Simpson – Hadyn Ellis distinguished lecture

johnsimpson-cardiffuni_mh20161124_10wmaThis year’s Hadyn Ellis distinguished lecture brought foreign correspondent veteran John Simpson to Cardiff University.

They don’t get more distinguished than Mr Simpson. For many people alive today Simpson is one of those omnipresent BBC voices of sturdy broadcasting authority. He has been on our screens and in our airwaves seemingly forever. His 50 year BBC career has seen him reporting from an unfathomable range of dangerous and volatile places, at times of major historical significance.

In journalism terms, he’s been there, done it and got the waistcoat.

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consumer experience, technologies

Automation For The People

A Composed Communication blog on automation technology and the new Amazon Echo device.

Voice recognition is a key part of automation technologies which many knowledgeable tech-heads believe will drive human progress through the next part of this century. It’s said that automation is the big step to intelligently streamlining how we lead our lives.

automation-technology
The new Amazon Echo device.                                                                                © Composed Images

 

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business, technologies

An Introduction To Edtech

Edtech – what’s this emerging technology space all about? An event in Cardiff city centre piqued my interest when it popped up in the Cardiff Start Facebook group, so I registered and went along.

What is Edtech?

Clearly the word Edtech appears to be a marriage of ed-ucation and tech-nology, but what really defines it?

Mark Hawkins / Composed Images.
© Composed Images.

Without doing any googling, it seems widely inclusive and rather vague, somewhat elastic. Couldn’t you argue that ALL technology is educational?

Is it about the organisational nuts and bolts of schools, colleges and universities? Is it about how the education itself is delivered?  Say you have an organisational solution which isn’t being applied in an educational environment currently, but could be. Hey presto, a little wiggling and that can suddenly become Edtech?

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